Q&A: Mike Branson of Primary Arms
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Photo: Isaac Sandoval

TiQ: We have had great results with the HUD DMR reticle. Will we be seeing this innovative reticle design on any of the Platinum optics?

PA: “The 6-30X56FFP-HUD-DMR has it, and it’s a winning combination. It’s a nice luxury to have 30x magnification available for shooting past a thousand yards, but the statistics don’t tell you what an amazing scope the big Platinum is at 10x-15x. It’s utterly clear and forgiving, the front focal plane design means that the HUD DMR reticle’s features always work no matter what the magnification, and once it’s zeroed at 100 yards you can forget all about the turrets for most purposes. The reticle shows you where to hold over for moving targets all the way to 600 yards, and it works! It’s not just for professional hunters with TV crews following them around; regular folks who are good clean shooters can put this scope at 15x and take a confident shot on a moving game animal from six football fields away. With an old duplex reticle that would be an extraordinary shot, a super risky shot. The ACSS HUD DMR literally gives you the aiming point without touching a turret.”

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